Prepared for Wayde Rampersad, MD · CSO

CODE
RED

Market Intelligence Brief

June 2026

The Competition

Seven companies own
the market right now.

ASSL

14,746

Facebook followers

Est. 1983 · Market leader

SWAT Estate Police

12,795

Facebook followers

Est. 1991 · Most active social

ISTL

6,767

Facebook followers

Est. 2001 · Owns San Fernando

Fortress Security

6,461

Facebook followers

Est. ~1980s · 24/7 monitoring

CPSL

5,791

Facebook followers

Est. 1982 · 300+ staff, TT + Tobago

Guardsman

924

Facebook followers

Est. 1987 · Expanding into cyber

G4S Trinidad

Global brand

No local social data

International · No local social

Live web sweep · LimeLogic Media Lab · June 2026

When a business owner in Trinidad searches "security company" right now, Code Red doesn't appear in the results.

That's a visibility gap. Not a credibility gap.

Code Red's Edge

The advantages are real.
They're just invisible online.

Ministry of National Security Approved

A trust signal that should lead every touchpoint. Most competitors don't even mention it.

Marine Escorts & Security Services

Almost no competitor markets this online. The opening is wide open.

Military Supplies + Custom Holsters

A B2B niche nobody else is speaking to directly. Uncontested territory.

Private Investigations & Background Reports

High-value services. Almost invisible from any competitor online.

Founded 2007 — Nearly Two Decades

T&T buyers want a company with roots here. That longevity is a serious card to play.

Founder-Led — Wayde is MD & CSO

Clients know they're dealing with the person who built the company. That's rare in this market.

What Happens Next

Next 30 Days

  • Get listed in every free business directory — Yello, FindYello, TT Directory. These feed Google.
  • Launch Facebook and Instagram. Two posts a week to start. Consistency beats volume.
  • Start appearing in searches for "security company Trinidad."

60–90 Days

  • Build a content library — security tips, service showcases, team behind the scenes.
  • Testimonials from existing clients will accelerate growth faster than any ad spend.
  • All 13 services visible and searchable online — each one a reason to call.

“Your competitors didn't get to 12,000 followers overnight. They got there by showing up every week for years.”

Code Red has the credentials, the experience, and the service range to compete with any of them. What's been missing is the digital presence to make buyers find you.

That's what we're fixing.